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Marketing Director in Burlington, MA

Marketing Director Job Description

The marketing director is part analyst, part strategist and part manager. This professional supervises a marketing team responsible for developing promotional communications strategy and materials for a company or product. The marketing director’s role can vary depending on a company’s needs and the industry focus, but generally, it centers on managing the marketing process from research and planning to execution and analysis. Duties may also include overseeing the operation of a company’s website or email marketing program and reviewing analytics. This position requires excellent communication, analytical and managerial skills. An MBA is often preferred, as is 5 to 10 years of applicable experience.

Typical marketing director duties:

Preparing short- and long-term marketing plans, including promotional calendars and programs, developing pricing policies and setting budgetsDirecting marketing messaging activities and ensuring marketing programs align with public relations initiativesTracking and evaluating the results of marketing campaigns and identifying opportunities to drive improvement and grow target market share

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Salary for Marketing Director in Burlington, MA
117450 - 177660
Low
117450
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
142830
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
177660
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 184140 220590 268650 Vice President of Marketing 159570 187380 214110 Product Manager 100170 128790 150390 Product Marketing Manager 96930 122040 147960 Marketing Manager 97470 116640 137700 Marketing Coordinator 54270 67230 81810 Brand Manager 87210 104220 124740 Project Manager 75060 89100 108000 Customer Experience Marketing Manager 64530 81000 96930 Market Researcher 63720 79110 97200 Media Director 104760 126630 147960 Media Buyer 66420 76680 93150 Media Planner 65070 75600 90720 Communications Manager 83970 98550 113400 Communications Specialist 58860 69390 84240 Event Manager 60480 74250 91260 Event Coordinator 47520 55080 64530

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.