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Vice President of Marketing in Buffalo, NY

Vice President of Marketing Job Description

The vice president of marketing oversees an organization’s marketing strategy and the teams responsible for the development and execution of marketing business plans, including the definition of new markets, branding initiatives, advertising, digital strategy and pricing. This marketing leadership position may report directly to the chief marketing officer (CMO) or CEO. Ten years of marketing experience and five years of management experience are preferred. An MBA may be required.

Typical vice president of marketing duties:

Collaborating with marketing research and analytics teams to collect customer insights that will inform the marketing strategyManaging and optimizing the development of products and services to help ensure they meet customers’ needsMeasuring the success of all marketing efforts, including their impact on the company’s overall revenue, and sharing results with business leadership

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Salary for Vice President of Marketing in Buffalo, NY
144795 - 194285
Low
144795
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
170030
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
194285
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 167090 200165 243775 Marketing Director 106575 129605 161210 Product Manager 90895 116865 136465 Product Marketing Manager 87955 110740 134260 Marketing Manager 88445 105840 124950 Marketing Coordinator 49245 61005 74235 Brand Manager 79135 94570 113190 Project Manager 68110 80850 98000 Customer Experience Marketing Manager 58555 73500 87955 Market Researcher 57820 71785 88200 Media Director 95060 114905 134260 Media Buyer 60270 69580 84525 Media Planner 59045 68600 82320 Communications Manager 76195 89425 102900 Communications Specialist 53410 62965 76440 Event Manager 54880 67375 82810 Event Coordinator 43120 49980 58555

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.