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Marketing Director in Buffalo, NY

Marketing Director Job Description

The marketing director is part analyst, part strategist and part manager. This professional supervises a marketing team responsible for developing promotional communications strategy and materials for a company or product. The marketing director’s role can vary depending on a company’s needs and the industry focus, but generally, it centers on managing the marketing process from research and planning to execution and analysis. Duties may also include overseeing the operation of a company’s website or email marketing program and reviewing analytics. This position requires excellent communication, analytical and managerial skills. An MBA is often preferred, as is 5 to 10 years of applicable experience.

Typical marketing director duties:

Preparing short- and long-term marketing plans, including promotional calendars and programs, developing pricing policies and setting budgetsDirecting marketing messaging activities and ensuring marketing programs align with public relations initiativesTracking and evaluating the results of marketing campaigns and identifying opportunities to drive improvement and grow target market share

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Salary for Marketing Director in Buffalo, NY
106575 - 161210
Low
106575
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
129605
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
161210
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 167090 200165 243775 Vice President of Marketing 144795 170030 194285 Product Manager 90895 116865 136465 Product Marketing Manager 87955 110740 134260 Marketing Manager 88445 105840 124950 Marketing Coordinator 49245 61005 74235 Brand Manager 79135 94570 113190 Project Manager 68110 80850 98000 Customer Experience Marketing Manager 58555 73500 87955 Market Researcher 57820 71785 88200 Media Director 95060 114905 134260 Media Buyer 60270 69580 84525 Media Planner 59045 68600 82320 Communications Manager 76195 89425 102900 Communications Specialist 53410 62965 76440 Event Manager 54880 67375 82810 Event Coordinator 43120 49980 58555

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.