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Product Manager in Buffalo, NY

Product Manager Job Description

Product managers oversee the development and launch of marketing and creative campaigns designed to promote new or improved products or product lines. They help shape a product’s “story,” which explains the product’s usefulness in meeting target customers’ specific needs and supporting their goals. Product managers need strong communication, collaboration and organizational skills, as their role requires them to work closely with the various teams — such as social media, public relations and sales — responsible for communicating to and engaging with target audiences. Most employers seek candidates with a proven track record of leading marketing and campaign initiatives, and some may prefer to hire product managers with knowledge of or experience in their company’s industry.

Typical product manager duties:

Researching and creating buyer personas (profiles of a product’s ideal customers) and crafting user stories detailing target customers’ needs and goalsDeveloping go-to-market strategies for new products or product linesEducating sales teams on a product’s value for customers and ensuring they’re equipped with marketing and creative content that helps communicate that value

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Salary for Product Manager in Buffalo, NY
90895 - 136465
Low
90895
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
116865
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
136465
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 167090 200165 243775 Vice President of Marketing 144795 170030 194285 Marketing Director 106575 129605 161210 Product Marketing Manager 87955 110740 134260 Marketing Manager 88445 105840 124950 Marketing Coordinator 49245 61005 74235 Brand Manager 79135 94570 113190 Project Manager 68110 80850 98000 Customer Experience Marketing Manager 58555 73500 87955 Market Researcher 57820 71785 88200 Media Director 95060 114905 134260 Media Buyer 60270 69580 84525 Media Planner 59045 68600 82320 Communications Manager 76195 89425 102900 Communications Specialist 53410 62965 76440 Event Manager 54880 67375 82810 Event Coordinator 43120 49980 58555

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.