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Media Planner in Buffalo, NY

Media Planner Job Description

Media planners work with client and account teams to develop objectives and strategies for media buys, and they determine the mix of advertising outlets to use for campaigns to optimize frequency and maximize reach. Research and analytical skills are essential for this role, as are strong communication and collaboration abilities. Experience working with audience research and measurement tools such as ComScore and Nielsen may be required. A bachelor’s degree in marketing is often preferred.

Typical media planner duties:

Creating and implementing media plans to meet strategic, media-related objectives within established budgetsIdentifying target audiences and evaluating their behaviors to determine how to attract and retain customers and increase customer satisfactionTracking, analyzing and interpreting the results of advertising spend to gauge the success of campaigns and adjust strategies

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Salary for Media Planner in Buffalo, NY
59045 - 82320
Low
59045
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
68600
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
82320
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 167090 200165 243775 Vice President of Marketing 144795 170030 194285 Marketing Director 106575 129605 161210 Product Manager 90895 116865 136465 Product Marketing Manager 87955 110740 134260 Marketing Manager 88445 105840 124950 Marketing Coordinator 49245 61005 74235 Brand Manager 79135 94570 113190 Project Manager 68110 80850 98000 Customer Experience Marketing Manager 58555 73500 87955 Market Researcher 57820 71785 88200 Media Director 95060 114905 134260 Media Buyer 60270 69580 84525 Communications Manager 76195 89425 102900 Communications Specialist 53410 62965 76440 Event Manager 54880 67375 82810 Event Coordinator 43120 49980 58555

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.