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SEO Specialist in Portland, OR

SEO Specialist Job Description

This professional formalizes search engine optimization (SEO) strategies and helps lead the technology team in their implementation efforts across all websites and brand extensions. The SEO specialist works closely with marketing and product development teams, as well as agency partners, and serves as a functional expert for inbound linking strategies. Candidates for this role must have in-depth knowledge of online media and SEO, including keyword selection and utilization. Critical-thinking and communication skills are also essential. Knowledge of search engine marketing (SEM) is typically valued. Employers may also seek candidates with general knowledge of HTML, CSS, JavaScript and web analytics, and marketing or business development experience.

Typical SEO specialist duties:

Planning, executing and managing SEO strategy and implementing SEO best practices to ensure websites and brand extensions are optimized for ranking on major search enginesMonitoring search terms, rankings and analytics continuously to gauge the performance of websites and make recommendations for improvementServing as a functional expert for inbound linking strategies and monitoring redirects, click rate, bounce rate and other performance metrics

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Salary for SEO Specialist in Portland, OR
73920 - 100520
Low
73920
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
85960
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
100520
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 113120 131880 153160 Marketing Analytics Specialist 79520 95760 120960 Digital Strategist 104160 122640 144480 Growth Marketing Manager 102200 121800 149240 Demand Generation Manager 99680 117880 141400 E-Commerce Marketing Manager 101080 117040 141400 Performance Marketing Manager 84000 115360 146720 Digital Marketing Manager 90440 112840 129080 Digital Marketing Specialist 65520 77280 92400 Digital Project Manager 85120 108920 127400 Email Marketing Manager 78680 99680 119560 Email Marketing Specialist 58800 73080 84280 Marketing Automation Specialist 78960 92680 108920 Paid Search Specialist 70560 84000 95200

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.