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Digital Strategist in Portland, OR

Digital Strategist Job Description

Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies.

Typical digital strategist duties:

Using web-based tools to conduct market researchIdentifying the appropriate digital media channels and strategies to connect and engage with customersAnalyzing data and measuring the effectiveness of campaigns

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Salary for Digital Strategist in Portland, OR
104160 - 144480
Low
104160
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
122640
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
144480
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 113120 131880 153160 Marketing Analytics Specialist 79520 95760 120960 Growth Marketing Manager 102200 121800 149240 Demand Generation Manager 99680 117880 141400 E-Commerce Marketing Manager 101080 117040 141400 Performance Marketing Manager 84000 115360 146720 Digital Marketing Manager 90440 112840 129080 Digital Marketing Specialist 65520 77280 92400 Digital Project Manager 85120 108920 127400 Email Marketing Manager 78680 99680 119560 Email Marketing Specialist 58800 73080 84280 Marketing Automation Specialist 78960 92680 108920 SEO Specialist 73920 85960 100520 Paid Search Specialist 70560 84000 95200

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.