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Digital Marketing Manager in Portland, OR

Digital Marketing Manager Job Description

The digital marketing manager plays a key role in enhancing a company’s brand awareness within the digital space, as well as driving website traffic, leads and sales. This role involves driving various digital marketing efforts, from search engine optimization (SEO) and search engine marketing (SEM) to email and social media. Strong analytical and collaborative skills and proven experience leading and managing digital campaigns are often required. Employers often seek candidates with relevant business knowledge and an understanding of web analytics.

Typical digital marketing manager duties:

Developing, implementing and managing marketing campaigns that promote a company and its products or services online or via digital channelsWorking closely with marketing team members, supporting teams, and agencies and vendors to execute digital campaignsAnalyzing customer and user data and measuring and reporting on the performance of digital campaigns

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Salary for Digital Marketing Manager in Portland, OR
90440 - 129080
Low
90440
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
112840
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
129080
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 113120 131880 153160 Marketing Analytics Specialist 79520 95760 120960 Digital Strategist 104160 122640 144480 Growth Marketing Manager 102200 121800 149240 Demand Generation Manager 99680 117880 141400 E-Commerce Marketing Manager 101080 117040 141400 Performance Marketing Manager 84000 115360 146720 Digital Marketing Specialist 65520 77280 92400 Digital Project Manager 85120 108920 127400 Email Marketing Manager 78680 99680 119560 Email Marketing Specialist 58800 73080 84280 Marketing Automation Specialist 78960 92680 108920 SEO Specialist 73920 85960 100520 Paid Search Specialist 70560 84000 95200

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.