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Product Marketing Manager in Seattle, WA

Product Marketing Manager Job Description

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing.

Typical product marketing manager duties:

Creating and executing marketing plans aimed at increasing product adoption and revenueConducting market research to identify customer needs and opportunitiesCollaborating with the sales and product development teams to bring the product to marketDeveloping marketing materials such as brochures, videos, and website contentAnalyzing key performance indicators to measure the effectiveness of marketing initiativesImplementing customer retention and upsell strategies

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Salary for Product Marketing Manager in Seattle, WA
115778 - 176730
Low
115778
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
145770
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
176730
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 219945 263483 320888 Vice President of Marketing 190598 223815 255743 Marketing Director 140288 170603 212205 Product Manager 119648 153833 179633 Marketing Manager 116423 139320 164475 Marketing Coordinator 64823 80303 97718 Brand Manager 104168 124485 148995 Project Manager 89655 106425 129000 Customer Experience Marketing Manager 77078 96750 115778 Market Researcher 76110 94493 116100 Media Director 125130 151253 176730 Media Buyer 79335 91590 111263 Media Planner 77723 90300 108360 Communications Manager 100298 117713 135450 Communications Specialist 70305 82883 100620 Event Manager 72240 88688 109005 Event Coordinator 56760 65790 77078

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.