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Marketing Director in Seattle, WA

Marketing Director Job Description

The marketing director is part analyst, part strategist and part manager. This professional supervises a marketing team responsible for developing promotional communications strategy and materials for a company or product. The marketing director’s role can vary depending on a company’s needs and the industry focus, but generally, it centers on managing the marketing process from research and planning to execution and analysis. Duties may also include overseeing the operation of a company’s website or email marketing program and reviewing analytics. This position requires excellent communication, analytical and managerial skills. An MBA is often preferred, as is 5 to 10 years of applicable experience.

Typical marketing director duties:

Preparing short- and long-term marketing plans, including promotional calendars and programs, developing pricing policies and setting budgetsDirecting marketing messaging activities and ensuring marketing programs align with public relations initiativesTracking and evaluating the results of marketing campaigns and identifying opportunities to drive improvement and grow target market share

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Salary for Marketing Director in Seattle, WA
140288 - 212205
Low
140288
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
170603
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
212205
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 219945 263483 320888 Vice President of Marketing 190598 223815 255743 Product Manager 119648 153833 179633 Product Marketing Manager 115778 145770 176730 Marketing Manager 116423 139320 164475 Marketing Coordinator 64823 80303 97718 Brand Manager 104168 124485 148995 Project Manager 89655 106425 129000 Customer Experience Marketing Manager 77078 96750 115778 Market Researcher 76110 94493 116100 Media Director 125130 151253 176730 Media Buyer 79335 91590 111263 Media Planner 77723 90300 108360 Communications Manager 100298 117713 135450 Communications Specialist 70305 82883 100620 Event Manager 72240 88688 109005 Event Coordinator 56760 65790 77078

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.