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Product Manager in Indianapolis, IN

Product Manager job description

Product managers oversee the development and launch of marketing and creative campaigns designed to promote new or improved products or product lines. They help shape a product’s “story,” which explains the product’s usefulness in meeting target customers’ specific needs and supporting their goals. Product managers need strong communication, collaboration and organizational skills, as their role requires them to work closely with the various teams — such as social media, public relations and sales — responsible for communicating to and engaging with target audiences. Most employers seek candidates with a proven track record of leading marketing and campaign initiatives, and some may prefer to hire product managers with knowledge of or experience in their company’s industry.

Typical product manager duties:

Researching and creating buyer personas (profiles of a product’s ideal customers) and crafting user stories detailing target customers’ needs and goalsDeveloping go-to-market strategies for new products or product linesEducating sales teams on a product’s value for customers and ensuring they’re equipped with marketing and creative content that helps communicate that value

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Salary for Product Manager in Indianapolis, IN

92393 - 137983

Low
92393
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
118583
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
137983
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 167325 201760 243228 Vice President of Marketing 145743 170720 196425 Marketing Director 106943 130465 162233 Product Marketing Manager 89725 112278 135800 Marketing Manager 88270 105730 124888 Marketing Coordinator 49470 60868 74205 Brand Manager 79540 95303 113975 Marketing Project Manager 68870 81723 98940 Market Researcher 57958 72750 89483 Media Director 94818 114703 133860 Media Buyer 62323 70083 84875 Media Planner 59170 68870 82450 Communications Manager 76388 89968 104033 Communications Specialist 53593 63293 76873 Event Manager 55048 68385 83905 Event Coordinator 43650 50683 59413

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.