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Product Manager in Indianapolis, IN

Product Manager Job Description

Product managers oversee the development and launch of marketing and creative campaigns designed to promote new or improved products or product lines. They help shape a product’s “story,” which explains the product’s usefulness in meeting target customers’ specific needs and supporting their goals. Product managers need strong communication, collaboration and organizational skills, as their role requires them to work closely with the various teams — such as social media, public relations and sales — responsible for communicating to and engaging with target audiences. Most employers seek candidates with a proven track record of leading marketing and campaign initiatives, and some may prefer to hire product managers with knowledge of or experience in their company’s industry.

Typical product manager duties:

Researching and creating buyer personas (profiles of a product’s ideal customers) and crafting user stories detailing target customers’ needs and goalsDeveloping go-to-market strategies for new products or product linesEducating sales teams on a product’s value for customers and ensuring they’re equipped with marketing and creative content that helps communicate that value

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Salary for Product Manager in Indianapolis, IN
89968 - 135073
Low
89968
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
115673
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
135073
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 165385 198123 241288 Vice President of Marketing 143318 168295 192303 Marketing Director 105488 128283 159565 Product Marketing Manager 87058 109610 132890 Marketing Manager 87543 104760 123675 Marketing Coordinator 48743 60383 73478 Brand Manager 78328 93605 112035 Project Manager 67415 80025 97000 Customer Experience Marketing Manager 57958 72750 87058 Market Researcher 57230 71053 87300 Media Director 94090 113733 132890 Media Buyer 59655 68870 83663 Media Planner 58443 67900 81480 Communications Manager 75418 88513 101850 Communications Specialist 52865 62323 75660 Event Manager 54320 66688 81965 Event Coordinator 42680 49470 57958

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.