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Marketing Director in Indianapolis, IN

Marketing Director Job Description

The marketing director is part analyst, part strategist and part manager. This professional supervises a marketing team responsible for developing promotional communications strategy and materials for a company or product. The marketing director’s role can vary depending on a company’s needs and the industry focus, but generally, it centers on managing the marketing process from research and planning to execution and analysis. Duties may also include overseeing the operation of a company’s website or email marketing program and reviewing analytics. This position requires excellent communication, analytical and managerial skills. An MBA is often preferred, as is 5 to 10 years of applicable experience.

Typical marketing director duties:

Preparing short- and long-term marketing plans, including promotional calendars and programs, developing pricing policies and setting budgetsDirecting marketing messaging activities and ensuring marketing programs align with public relations initiativesTracking and evaluating the results of marketing campaigns and identifying opportunities to drive improvement and grow target market share

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Salary for Marketing Director in Indianapolis, IN
105488 - 159565
Low
105488
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
128283
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
159565
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 165385 198123 241288 Vice President of Marketing 143318 168295 192303 Product Manager 89968 115673 135073 Product Marketing Manager 87058 109610 132890 Marketing Manager 87543 104760 123675 Marketing Coordinator 48743 60383 73478 Brand Manager 78328 93605 112035 Project Manager 67415 80025 97000 Customer Experience Marketing Manager 57958 72750 87058 Market Researcher 57230 71053 87300 Media Director 94090 113733 132890 Media Buyer 59655 68870 83663 Media Planner 58443 67900 81480 Communications Manager 75418 88513 101850 Communications Specialist 52865 62323 75660 Event Manager 54320 66688 81965 Event Coordinator 42680 49470 57958

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.