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Market Researcher in Indianapolis, IN

Market Researcher Job Description

Market researchers conduct research to determine the level of demand for a product or service, which audiences are likely to buy those items, and at what price. Their various research techniques include conducting surveys, one-on-one interviews and focus groups to help guide brand strategy. This role requires strong analytical, writing and presentation skills; a marketing background; and an understanding of data analysis software. An MBA is a plus.

Typical market researcher duties:

Analyzing a company’s demographics and monitoring competitors’ activities and market conditionsWorking closely with brand/product managers to help assess customer needs and new product opportunitiesConsolidating market research findings in detailed reports or presentations and sharing information with stakeholders

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Salary for Market Researcher in Indianapolis, IN
57230 - 87300
Low
57230
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
71053
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
87300
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 165385 198123 241288 Vice President of Marketing 143318 168295 192303 Marketing Director 105488 128283 159565 Product Manager 89968 115673 135073 Product Marketing Manager 87058 109610 132890 Marketing Manager 87543 104760 123675 Marketing Coordinator 48743 60383 73478 Brand Manager 78328 93605 112035 Project Manager 67415 80025 97000 Customer Experience Marketing Manager 57958 72750 87058 Media Director 94090 113733 132890 Media Buyer 59655 68870 83663 Media Planner 58443 67900 81480 Communications Manager 75418 88513 101850 Communications Specialist 52865 62323 75660 Event Manager 54320 66688 81965 Event Coordinator 42680 49470 57958

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.