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Performance Marketing Manager in Cedar Falls, IA

Performance Marketing Manager Job Description

Performance marketing managers drive customer acquisition and revenue growth through data-driven digital marketing strategies. This role is responsible for managing paid media campaigns, optimizing performance across channels and analyzing key metrics to maximize ROI. Performance marketing managers collaborate with cross-functional teams to align marketing efforts with business goals and ensure consistent brand messaging.

Typical performance marketing manager duties:

Plan, execute and optimize paid media campaigns across search, social, display and affiliate channelsMonitor campaign performance and adjust strategies to improve conversion rates and ROIConduct A/B testing and analyze user behavior to inform targeting and creative decisionsCollaborate with creative, content and product teams to develop high-performing ad assetsManage budgets, forecasts and reporting for all performance marketing initiativesUse analytics tools to track KPIs, generate insights and present findings to stakeholdersIdentify growth opportunities and emerging platforms to expand reach and engagementEnsure campaigns align with brand guidelines, compliance standards and business objectives

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Salary for Performance Marketing Manager in Cedar Falls, IA
67500 - 117900
Low
67500
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
92700
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
117900
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 90900 105975 123075 Marketing Analytics Specialist 63900 76950 97200 Digital Strategist 83700 98550 116100 Growth Marketing Manager 82125 97875 119925 Demand Generation Manager 80100 94725 113625 E-Commerce Marketing Manager 81225 94050 113625 Digital Marketing Manager 72675 90675 103725 Digital Marketing Specialist 52650 62100 74250 Digital Project Manager 68400 87525 102375 Email Marketing Manager 63225 80100 96075 Email Marketing Specialist 47250 58725 67725 Marketing Automation Specialist 63450 74475 87525 SEO Specialist 59400 69075 80775 Paid Search Specialist 56700 67500 76500

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.