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Marketing Analytics Specialist in Cedar Falls, IA

Marketing Analytics Specialist Job Description

Marketing analytics specialists help organizations make data-driven decisions by analyzing campaign performance, customer behavior and market trends. These professionals play a key role in optimizing marketing strategies, improving ROI and supporting business growth through actionable insights. Marketing analytics specialists work closely with marketing, sales and product teams to ensure data accuracy and strategic alignment.

Typical marketing analytics specialist duties:

Analyze marketing campaign performance across digital, social, email and traditional channels Develop dashboards and reports to track KPIs, conversion rates and customer engagement Interpret data to identify trends, opportunities and areas for improvement Collaborate with marketing teams to design A/B tests and measure campaign effectiveness Segment audiences and build customer profiles to support targeted marketing efforts Monitor website traffic, user behavior and attribution using analytics tools Present insights and recommendations to stakeholders to guide marketing strategy Maintain data integrity and ensure consistency across platforms and reporting systems Stay current on marketing analytics tools, technologies and industry best practices

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Salary for Marketing Analytics Specialist in Cedar Falls, IA
63900 - 97200
Low
63900
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
76950
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
97200
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 90900 105975 123075 Digital Strategist 83700 98550 116100 Growth Marketing Manager 82125 97875 119925 Demand Generation Manager 80100 94725 113625 E-Commerce Marketing Manager 81225 94050 113625 Performance Marketing Manager 67500 92700 117900 Digital Marketing Manager 72675 90675 103725 Digital Marketing Specialist 52650 62100 74250 Digital Project Manager 68400 87525 102375 Email Marketing Manager 63225 80100 96075 Email Marketing Specialist 47250 58725 67725 Marketing Automation Specialist 63450 74475 87525 SEO Specialist 59400 69075 80775 Paid Search Specialist 56700 67500 76500

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.