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E-Commerce Marketing Manager in Cedar Falls, IA

E-Commerce Marketing Manager Job Description

E-commerce marketing managers develop and implement plans to achieve online marketing and sales goals through effective e-commerce. They may be expected to drive or contribute to search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behavior. This role also often includes training and leading an e-commerce marketing team. Employers look for candidates who are skilled at translating quantitative information into creative strategies.

Typical e-commerce marketing manager duties:

Developing project budgets and monitoring costsProviding status reports to project stakeholders, including business leadershipCollaborating with IT staff to improve customers’ online experience

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Salary for E-Commerce Marketing Manager in Cedar Falls, IA
81225 - 113625
Low
81225
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
94050
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
113625
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 90900 105975 123075 Marketing Analytics Specialist 63900 76950 97200 Digital Strategist 83700 98550 116100 Growth Marketing Manager 82125 97875 119925 Demand Generation Manager 80100 94725 113625 Performance Marketing Manager 67500 92700 117900 Digital Marketing Manager 72675 90675 103725 Digital Marketing Specialist 52650 62100 74250 Digital Project Manager 68400 87525 102375 Email Marketing Manager 63225 80100 96075 Email Marketing Specialist 47250 58725 67725 Marketing Automation Specialist 63450 74475 87525 SEO Specialist 59400 69075 80775 Paid Search Specialist 56700 67500 76500

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.