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Digital Strategist in Cedar Falls, IA

Digital Strategist Job Description

Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies.

Typical digital strategist duties:

Using web-based tools to conduct market researchIdentifying the appropriate digital media channels and strategies to connect and engage with customersAnalyzing data and measuring the effectiveness of campaigns

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Salary for Digital Strategist in Cedar Falls, IA
83700 - 116100
Low
83700
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
98550
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
116100
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 90900 105975 123075 Marketing Analytics Specialist 63900 76950 97200 Growth Marketing Manager 82125 97875 119925 Demand Generation Manager 80100 94725 113625 E-Commerce Marketing Manager 81225 94050 113625 Performance Marketing Manager 67500 92700 117900 Digital Marketing Manager 72675 90675 103725 Digital Marketing Specialist 52650 62100 74250 Digital Project Manager 68400 87525 102375 Email Marketing Manager 63225 80100 96075 Email Marketing Specialist 47250 58725 67725 Marketing Automation Specialist 63450 74475 87525 SEO Specialist 59400 69075 80775 Paid Search Specialist 56700 67500 76500

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.