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Marketing Analytics Manager in Cedar Falls, IA

Marketing Analytics Manager Job Description

The marketing analytics manager uses data from marketing automation, customer relationship management (CRM) software and other business intelligence tools to provide insights on marketing campaign performance and return on investment. Marketing analytics managers should be comfortable with the processes behind data mining, modeling and management, and strategic planning. Advanced Excel skills, basic knowledge of SQL and experience with data visualization tools like Domo and Tableau are often valued. Employers look for candidates with degrees in computer science or data engineering, or digital marketing or communications, depending on how technical the role is designed to be.

Typical marketing analytics manager duties:

Working with key partners in other departments such as IT, operations, sales and marketing, to help companies improve processes and meet businessOverseeing market research studies to understand customer behaviorCreating and using operational reporting dashboards to provide data-driven insights to various stakeholders

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Salary for Marketing Analytics Manager in Cedar Falls, IA
90900 - 123075
Low
90900
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
105975
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
123075
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Specialist 63900 76950 97200 Digital Strategist 83700 98550 116100 Growth Marketing Manager 82125 97875 119925 Demand Generation Manager 80100 94725 113625 E-Commerce Marketing Manager 81225 94050 113625 Performance Marketing Manager 67500 92700 117900 Digital Marketing Manager 72675 90675 103725 Digital Marketing Specialist 52650 62100 74250 Digital Project Manager 68400 87525 102375 Email Marketing Manager 63225 80100 96075 Email Marketing Specialist 47250 58725 67725 Marketing Automation Specialist 63450 74475 87525 SEO Specialist 59400 69075 80775 Paid Search Specialist 56700 67500 76500

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.