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Media Planner in Miami, FL

Media Planner Job Description

Media planners work with client and account teams to develop objectives and strategies for media buys, and they determine the mix of advertising outlets to use for campaigns to optimize frequency and maximize reach. Research and analytical skills are essential for this role, as are strong communication and collaboration abilities. Experience working with audience research and measurement tools such as ComScore and Nielsen may be required. A bachelor’s degree in marketing is often preferred.

Typical media planner duties:

Creating and implementing media plans to meet strategic, media-related objectives within established budgetsIdentifying target audiences and evaluating their behaviors to determine how to attract and retain customers and increase customer satisfactionTracking, analyzing and interpreting the results of advertising spend to gauge the success of campaigns and adjust strategies

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Salary for Media Planner in Miami, FL
66275 - 92400
Low
66275
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
77000
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
92400
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 187550 224675 273625 Vice President of Marketing 162525 190850 218075 Marketing Director 119625 145475 180950 Product Manager 102025 131175 153175 Product Marketing Manager 98725 124300 150700 Marketing Manager 99275 118800 140250 Marketing Coordinator 55275 68475 83325 Brand Manager 88825 106150 127050 Project Manager 76450 90750 110000 Customer Experience Marketing Manager 65725 82500 98725 Market Researcher 64900 80575 99000 Media Director 106700 128975 150700 Media Buyer 67650 78100 94875 Communications Manager 85525 100375 115500 Communications Specialist 59950 70675 85800 Event Manager 61600 75625 92950 Event Coordinator 48400 56100 65725

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.