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Product Marketing Manager in Miami, FL

Product Marketing Manager Job Description

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing.

Typical product marketing manager duties:

Creating and executing marketing plans aimed at increasing product adoption and revenueConducting market research to identify customer needs and opportunitiesCollaborating with the sales and product development teams to bring the product to marketDeveloping marketing materials such as brochures, videos, and website contentAnalyzing key performance indicators to measure the effectiveness of marketing initiativesImplementing customer retention and upsell strategies

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Salary for Product Marketing Manager in Miami, FL
98725 - 150700
Low
98725
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
124300
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
150700
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 187550 224675 273625 Vice President of Marketing 162525 190850 218075 Marketing Director 119625 145475 180950 Product Manager 102025 131175 153175 Marketing Manager 99275 118800 140250 Marketing Coordinator 55275 68475 83325 Brand Manager 88825 106150 127050 Project Manager 76450 90750 110000 Customer Experience Marketing Manager 65725 82500 98725 Market Researcher 64900 80575 99000 Media Director 106700 128975 150700 Media Buyer 67650 78100 94875 Media Planner 66275 77000 92400 Communications Manager 85525 100375 115500 Communications Specialist 59950 70675 85800 Event Manager 61600 75625 92950 Event Coordinator 48400 56100 65725

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.