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Marketing Director in Miami, FL

Marketing Director job description

The marketing director is part analyst, part strategist and part manager. This professional supervises a marketing team responsible for developing promotional communications strategy and materials for a company or product. The marketing director’s role can vary depending on a company’s needs and the industry focus, but generally, it centers on managing the marketing process from research and planning to execution and analysis. Duties may also include overseeing the operation of a company’s website or email marketing program and reviewing analytics. This position requires excellent communication, analytical and managerial skills. An MBA is often preferred, as is 5 to 10 years of applicable experience.

Typical marketing director duties:

Preparing short- and long-term marketing plans, including promotional calendars and programs, developing pricing policies and setting budgetsDirecting marketing messaging activities and ensuring marketing programs align with public relations initiativesTracking and evaluating the results of marketing campaigns and identifying opportunities to drive improvement and grow target market share

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Salary for Marketing Director in Miami, FL

123480 - 187320

Low
123480
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
150640
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
187320
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 193200 232960 280840 Vice President of Marketing 168280 197120 226800 Product Manager 106680 136920 159320 Product Marketing Manager 103600 129640 156800 Marketing Manager 101920 122080 144200 Marketing Coordinator 57120 70280 85680 Brand Manager 91840 110040 131600 Marketing Project Manager 79520 94360 114240 Market Researcher 66920 84000 103320 Media Director 109480 132440 154560 Media Buyer 71960 80920 98000 Media Planner 68320 79520 95200 Communications Manager 88200 103880 120120 Communications Specialist 61880 73080 88760 Event Manager 63560 78960 96880 Event Coordinator 50400 58520 68600

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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