Search jobs now Find the right job type for you Explore how we help job seekers Contract talent Permanent talent Learn how we work with you Executive search Finance and Accounting Technology Marketing and Creative Legal Administrative and Customer Support Technology Risk, Audit and Compliance Finance and Accounting Digital, Marketing and Customer Experience Legal Operations Human Resources 2026 Salary Guide Demand for Skilled Talent Report Building Future-Forward Tech Teams Job Market Outlook Press Room Salary and hiring trends Adaptive working Competitive advantage Work/life balance Inclusion Browse jobs Find your next hire Our locations

Media Buyer in Miami, FL

Media Buyer Job Description

Media buyers negotiate with media sales representatives to buy and place advertising on a variety of media channels, including print, broadcast and digital outlets. They identify media placements that enable a company or client to communicate its message to target audiences in the most effective and cost-efficient manner. This position requires strong analytical, critical thinking and negotiation skills; business acumen; and attention to detail. Employers seek candidates with media-buying or digital media experience. A bachelor’s degree in marketing or advertising is often required.

Typical media buyer duties:

Collaborating with accounting managers, media planners, and design and production personnel to plan and optimize media campaignsUsing market research information, like demographics and ratings, to select the best media mix and placements for an advertising campaignComparing and negotiating advertising rates and ensuring purchased advertising runs as specified

Looking for a media buyer or a media buyer job?

Submit your resume or request talent now and our expert recruiters will be with you shortly.Robert Half can assist you with your media buyer recruitment needs.
Salary for Media Buyer in Miami, FL
67650 - 94875
Low
67650
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
78100
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
94875
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 187550 224675 273625 Vice President of Marketing 162525 190850 218075 Marketing Director 119625 145475 180950 Product Manager 102025 131175 153175 Product Marketing Manager 98725 124300 150700 Marketing Manager 99275 118800 140250 Marketing Coordinator 55275 68475 83325 Brand Manager 88825 106150 127050 Project Manager 76450 90750 110000 Customer Experience Marketing Manager 65725 82500 98725 Market Researcher 64900 80575 99000 Media Director 106700 128975 150700 Media Planner 66275 77000 92400 Communications Manager 85525 100375 115500 Communications Specialist 59950 70675 85800 Event Manager 61600 75625 92950 Event Coordinator 48400 56100 65725

Explore more salaries

Learn what sets our data apart

Looking to hire? Start here.

Access the skilled permanent and contract talent you need—from support roles to C-suite—with precision matching powered by Robert Half recruiters leveraging their experience combined together with our industry-leading AI technology. Hire talent

More to explore

Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.