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Media Buyer in Miami, FL

Media Buyer job description

Media buyers negotiate with media sales representatives to buy and place advertising on a variety of media channels, including print, broadcast and digital outlets. They identify media placements that enable a company or client to communicate its message to target audiences in the most effective and cost-efficient manner. This position requires strong analytical, critical thinking and negotiation skills; business acumen; and attention to detail. Employers seek candidates with media-buying or digital media experience. A bachelor’s degree in marketing or advertising is often required.

Typical media buyer duties:

Collaborating with accounting managers, media planners, and design and production personnel to plan and optimize media campaignsUsing market research information, like demographics and ratings, to select the best media mix and placements for an advertising campaignComparing and negotiating advertising rates and ensuring purchased advertising runs as specified

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Salary for Media Buyer in Miami, FL

71960 - 98000

Low
71960
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
80920
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
98000
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 193200 232960 280840 Vice President of Marketing 168280 197120 226800 Marketing Director 123480 150640 187320 Product Manager 106680 136920 159320 Product Marketing Manager 103600 129640 156800 Marketing Manager 101920 122080 144200 Marketing Coordinator 57120 70280 85680 Brand Manager 91840 110040 131600 Marketing Project Manager 79520 94360 114240 Market Researcher 66920 84000 103320 Media Director 109480 132440 154560 Media Planner 68320 79520 95200 Communications Manager 88200 103880 120120 Communications Specialist 61880 73080 88760 Event Manager 63560 78960 96880 Event Coordinator 50400 58520 68600

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.