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Media Planner in Chicago, IL

Media Planner job description

Media planners work with client and account teams to develop objectives and strategies for media buys, and they determine the mix of advertising outlets to use for campaigns to optimize frequency and maximize reach. Research and analytical skills are essential for this role, as are strong communication and collaboration abilities. Experience working with audience research and measurement tools such as ComScore and Nielsen may be required. A bachelor’s degree in marketing is often preferred.

Typical media planner duties:

Creating and implementing media plans to meet strategic, media-related objectives within established budgetsIdentifying target audiences and evaluating their behaviors to determine how to attract and retain customers and increase customer satisfactionTracking, analyzing and interpreting the results of advertising spend to gauge the success of campaigns and adjust strategies

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Salary for Media Planner in Chicago, IL

76250 - 106250

Low
76250
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
88750
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
106250
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 215625 260000 313438 Vice President of Marketing 187813 220000 253125 Marketing Director 137813 168125 209063 Product Manager 119063 152813 177813 Product Marketing Manager 115625 144688 175000 Marketing Manager 113750 136250 160938 Marketing Coordinator 63750 78438 95625 Brand Manager 102500 122813 146875 Marketing Project Manager 88750 105313 127500 Market Researcher 74688 93750 115313 Media Director 122188 147813 172500 Media Buyer 80313 90313 109375 Communications Manager 98438 115938 134063 Communications Specialist 69063 81563 99063 Event Manager 70938 88125 108125 Event Coordinator 56250 65313 76563

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