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Marketing Manager in Kalamazoo, MI

Marketing Manager Job Description

A marketing manager is responsible for overseeing the promotion of a company’s brand, and for developing and executing successful marketing strategies that build awareness of the company’s products or services. This professional may manage marketing for a range of products or specialize in a particular product or service, depending on the size of the organization. Marketing managers evaluate previous marketing campaigns, initiate market research, and develop and implement new campaigns. Candidates should have experience in online marketing and social media strategy. A degree in marketing or business administration is often required.

Typical marketing manager duties:

Developing and deploying marketing campaigns through media, advertising and social media channelsOverseeing internal marketing teams, promotional messaging and products, and ensuring they meet brand guidelinesManaging the annual marketing budget, allocating funds, and reporting on the performance of strategies and campaigns

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Salary for Marketing Manager in Kalamazoo, MI

79420 - 112200

Low
79420
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
95040
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
112200
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 150040 179740 218900 Vice President of Marketing 130020 152680 174460 Marketing Director 95700 116380 144760 Product Manager 81620 104940 122540 Product Marketing Manager 78980 99440 120560 Marketing Coordinator 44220 54780 66660 Brand Manager 71060 84920 101640 Project Manager 61160 72600 88000 Customer Experience Marketing Manager 52580 66000 78980 Market Researcher 51920 64460 79200 Media Director 85360 103180 120560 Media Buyer 54120 62480 75900 Media Planner 53020 61600 73920 Communications Manager 68420 80300 92400 Communications Specialist 47960 56540 68640 Event Manager 49280 60500 74360 Event Coordinator 38720 44880 52580

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.