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Communications Specialist in Kalamazoo, MI

Communications Specialist Job Description

Communications specialists support the development and delivery of internal and external messaging for companies across various platforms. This role requires strong writing, editing and organizational skills and the ability to tailor content to diverse audiences. They play a key role in maintaining brand consistency, supporting media outreach and enhancing employee engagement.Professionals in this role collaborate with marketing, HR and leadership teams to execute campaigns, manage content calendars and monitor communication effectiveness. Communications specialists increasingly use AI-powered tools to streamline workflows, personalize messaging and analyze audience sentiment.

Typical communications specialist duties:

Drafting and editing content for newsletters, press releases, executive communications and social mediaSupporting internal communication initiatives that promote organizational culture, values and company updatesAssisting with media relations, including outreach, monitoring and reportingUsing AI tools to generate content ideas, optimize messaging and track engagement metricsMaintaining editorial calendars and ensuring timely delivery of communication materialsCollaborating with cross-functional teams to ensure message alignment and consistencyMonitoring feedback channels and assisting in reputation management effortsPreparing reports on communication performance and recommending improvements

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Salary for Communications Specialist in Kalamazoo, MI

47960 - 68640

Low
47960
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
56540
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
68640
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 150040 179740 218900 Vice President of Marketing 130020 152680 174460 Marketing Director 95700 116380 144760 Product Manager 81620 104940 122540 Product Marketing Manager 78980 99440 120560 Marketing Manager 79420 95040 112200 Marketing Coordinator 44220 54780 66660 Brand Manager 71060 84920 101640 Project Manager 61160 72600 88000 Customer Experience Marketing Manager 52580 66000 78980 Market Researcher 51920 64460 79200 Media Director 85360 103180 120560 Media Buyer 54120 62480 75900 Media Planner 53020 61600 73920 Communications Manager 68420 80300 92400 Event Manager 49280 60500 74360 Event Coordinator 38720 44880 52580

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.