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Market Researcher in Kalamazoo, MI

Market Researcher Job Description

Market researchers conduct research to determine the level of demand for a product or service, which audiences are likely to buy those items, and at what price. Their various research techniques include conducting surveys, one-on-one interviews and focus groups to help guide brand strategy. This role requires strong analytical, writing and presentation skills; a marketing background; and an understanding of data analysis software. An MBA is a plus.

Typical market researcher duties:

Analyzing a company’s demographics and monitoring competitors’ activities and market conditionsWorking closely with brand/product managers to help assess customer needs and new product opportunitiesConsolidating market research findings in detailed reports or presentations and sharing information with stakeholders

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Salary for Market Researcher in Kalamazoo, MI

51920 - 79200

Low
51920
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
64460
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
79200
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Chief Marketing Officer 150040 179740 218900 Vice President of Marketing 130020 152680 174460 Marketing Director 95700 116380 144760 Product Manager 81620 104940 122540 Product Marketing Manager 78980 99440 120560 Marketing Manager 79420 95040 112200 Marketing Coordinator 44220 54780 66660 Brand Manager 71060 84920 101640 Project Manager 61160 72600 88000 Customer Experience Marketing Manager 52580 66000 78980 Media Director 85360 103180 120560 Media Buyer 54120 62480 75900 Media Planner 53020 61600 73920 Communications Manager 68420 80300 92400 Communications Specialist 47960 56540 68640 Event Manager 49280 60500 74360 Event Coordinator 38720 44880 52580

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Behind Our Numbers Learn how our salary benchmarks reflect accurate marketplace data through a rigorous, multistep verification process.
Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.