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Marketing Automation Specialist in Tampa, FL

Marketing Automation Specialist Job Description

Marketing automation specialists work closely with designers, developers and project managers to implement programmatic and operational initiatives through a company’s marketing automation platform. Candidates for this role must have strong knowledge of customer relationship management (CRM) and database management software and best practices. Marketing automation specialists work with marketing automation and email automation tools and should understand social media marketing. Excellent communication, organizational, project management and critical-thinking skills, as well as a strong attention to detail, are required for this position. Working knowledge of HTML and a bachelor’s degree in marketing or computer science are often preferred.

Typical marketing automation specialist duties:

Creating and executing marketing automation campaigns and workflows across platforms, and testing performanceDistributing findings about campaign performance to the marketing team and recommending strategies for improvement Managing lead generation and lead nurturing, creating lead scoring rules to drive conversations, and handling customer segmentation and targeting

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Salary for Marketing Automation Specialist in Tampa, FL
74025 - 102113
Low
74025
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
86888
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
102113
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 106050 123638 143588 Marketing Analytics Specialist 74550 89775 113400 Digital Strategist 97650 114975 135450 Growth Marketing Manager 95813 114188 139913 Demand Generation Manager 93450 110513 132563 E-Commerce Marketing Manager 94763 109725 132563 Performance Marketing Manager 78750 108150 137550 Digital Marketing Manager 84788 105788 121013 Digital Marketing Specialist 61425 72450 86625 Digital Project Manager 79800 102113 119438 Email Marketing Manager 73763 93450 112088 Email Marketing Specialist 55125 68513 79013 SEO Specialist 69300 80588 94238 Paid Search Specialist 66150 78750 89250

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.