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Digital Strategist in Tampa, FL

Digital Strategist Job Description

Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies.

Typical digital strategist duties:

Using web-based tools to conduct market researchIdentifying the appropriate digital media channels and strategies to connect and engage with customersAnalyzing data and measuring the effectiveness of campaigns

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Salary for Digital Strategist in Tampa, FL
97650 - 135450
Low
97650
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
114975
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
135450
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 106050 123638 143588 Marketing Analytics Specialist 74550 89775 113400 Growth Marketing Manager 95813 114188 139913 Demand Generation Manager 93450 110513 132563 E-Commerce Marketing Manager 94763 109725 132563 Performance Marketing Manager 78750 108150 137550 Digital Marketing Manager 84788 105788 121013 Digital Marketing Specialist 61425 72450 86625 Digital Project Manager 79800 102113 119438 Email Marketing Manager 73763 93450 112088 Email Marketing Specialist 55125 68513 79013 Marketing Automation Specialist 74025 86888 102113 SEO Specialist 69300 80588 94238 Paid Search Specialist 66150 78750 89250

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.