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Performance Marketing Manager in Tampa, FL

Performance Marketing Manager job description

Performance marketing managers drive customer acquisition and revenue growth through data-driven digital marketing strategies. This role is responsible for managing paid media campaigns, optimizing performance across channels and analyzing key metrics to maximize ROI. Performance marketing managers collaborate with cross-functional teams to align marketing efforts with business goals and ensure consistent brand messaging.

Typical performance marketing manager duties:

Plan, execute and optimize paid media campaigns across search, social, display and affiliate channelsMonitor campaign performance and adjust strategies to improve conversion rates and ROIConduct A/B testing and analyze user behavior to inform targeting and creative decisionsCollaborate with creative, content and product teams to develop high-performing ad assetsManage budgets, forecasts and reporting for all performance marketing initiativesUse analytics tools to track KPIs, generate insights and present findings to stakeholdersIdentify growth opportunities and emerging platforms to expand reach and engagementEnsure campaigns align with brand guidelines, compliance standards and business objectives

Looking for a performance marketing manager or a performance marketing manager job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a performance marketing manager.Search performance marketing manager openings and apply now or submit your resume to be considered for opportunities that match your experience.
A/B testing
AI marketing tools
Answer engine optimization (AEO) and SEO
Business planning and forecasting
Customer acquisition
Customer experience
Data-driven insights
Digital advertising
Display media
Integrated campaigns
Marketing analytics
Shopper marketing tools

Salary for Performance Marketing Manager in Tampa, FL

81620 - 142305

Low
81620
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
111565
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
142305
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

Projected salaries for related positions

 Job title Low Mid High Marketing Analytics Manager 113685 127995 149460 Marketing Analytics Specialist 77380 93810 117395 Digital Strategist 101230 119250 140450 Growth Marketing Manager 99375 117660 146280 Demand Generation Manager 96990 114480 137535 E-Commerce Marketing Manager 97520 113420 137005 Digital Marketing Manager 87715 109975 125080 Digital Marketing Specialist 63600 74730 89570 Digital Project Manager 82680 106000 123490 Email Marketing Manager 77380 96990 117660 Email Marketing Specialist 56975 71020 81885 Marketing Automation Specialist 77645 91160 109180 SEO Specialist 71815 83210 96460 Paid Search Specialist 68900 81620 92750

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2027 Salary Guide Explore the latest data for roles in 7 professional fields and know what you should pay or earn in local and national markets.
Demand for Skilled Talent Check out our Demand for Skilled Talent report to learn about employers’ hiring plans and needs.
Labor market overview Stay on top of U.S. Bureau of Labor Statistics and job posting data to learn about today’s hiring market.
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What's inside the Salary Guide Learn how our salary benchmarks reflect accurate marketplace data through a rigorous, multistep verification process.
The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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