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Marketing Automation Specialist in Stockton, CA

Marketing Automation Specialist Job Description

Marketing automation specialists work closely with designers, developers and project managers to implement programmatic and operational initiatives through a company’s marketing automation platform. Candidates for this role must have strong knowledge of customer relationship management (CRM) and database management software and best practices. Marketing automation specialists work with marketing automation and email automation tools and should understand social media marketing. Excellent communication, organizational, project management and critical-thinking skills, as well as a strong attention to detail, are required for this position. Working knowledge of HTML and a bachelor’s degree in marketing or computer science are often preferred.

Typical marketing automation specialist duties:

Creating and executing marketing automation campaigns and workflows across platforms, and testing performanceDistributing findings about campaign performance to the marketing team and recommending strategies for improvement Managing lead generation and lead nurturing, creating lead scoring rules to drive conversations, and handling customer segmentation and targeting

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Salary for Marketing Automation Specialist in Stockton, CA
67680 - 93360
Low
67680
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
79440
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
93360
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 96960 113040 131280 Marketing Analytics Specialist 68160 82080 103680 Digital Strategist 89280 105120 123840 Growth Marketing Manager 87600 104400 127920 Demand Generation Manager 85440 101040 121200 E-Commerce Marketing Manager 86640 100320 121200 Performance Marketing Manager 72000 98880 125760 Digital Marketing Manager 77520 96720 110640 Digital Marketing Specialist 56160 66240 79200 Digital Project Manager 72960 93360 109200 Email Marketing Manager 67440 85440 102480 Email Marketing Specialist 50400 62640 72240 SEO Specialist 63360 73680 86160 Paid Search Specialist 60480 72000 81600

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.