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Marketing Analytics Specialist in Stockton, CA

Marketing Analytics Specialist Job Description

Marketing analytics specialists help organizations make data-driven decisions by analyzing campaign performance, customer behavior and market trends. These professionals play a key role in optimizing marketing strategies, improving ROI and supporting business growth through actionable insights. Marketing analytics specialists work closely with marketing, sales and product teams to ensure data accuracy and strategic alignment.

Typical marketing analytics specialist duties:

Analyze marketing campaign performance across digital, social, email and traditional channels Develop dashboards and reports to track KPIs, conversion rates and customer engagement Interpret data to identify trends, opportunities and areas for improvement Collaborate with marketing teams to design A/B tests and measure campaign effectiveness Segment audiences and build customer profiles to support targeted marketing efforts Monitor website traffic, user behavior and attribution using analytics tools Present insights and recommendations to stakeholders to guide marketing strategy Maintain data integrity and ensure consistency across platforms and reporting systems Stay current on marketing analytics tools, technologies and industry best practices

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Salary for Marketing Analytics Specialist in Stockton, CA
68160 - 103680
Low
68160
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
82080
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
103680
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 96960 113040 131280 Digital Strategist 89280 105120 123840 Growth Marketing Manager 87600 104400 127920 Demand Generation Manager 85440 101040 121200 E-Commerce Marketing Manager 86640 100320 121200 Performance Marketing Manager 72000 98880 125760 Digital Marketing Manager 77520 96720 110640 Digital Marketing Specialist 56160 66240 79200 Digital Project Manager 72960 93360 109200 Email Marketing Manager 67440 85440 102480 Email Marketing Specialist 50400 62640 72240 Marketing Automation Specialist 67680 79440 93360 SEO Specialist 63360 73680 86160 Paid Search Specialist 60480 72000 81600

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.