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SEO Specialist in Stockton, CA

SEO Specialist Job Description

This professional formalizes search engine optimization (SEO) strategies and helps lead the technology team in their implementation efforts across all websites and brand extensions. The SEO specialist works closely with marketing and product development teams, as well as agency partners, and serves as a functional expert for inbound linking strategies. Candidates for this role must have in-depth knowledge of online media and SEO, including keyword selection and utilization. Critical-thinking and communication skills are also essential. Knowledge of search engine marketing (SEM) is typically valued. Employers may also seek candidates with general knowledge of HTML, CSS, JavaScript and web analytics, and marketing or business development experience.

Typical SEO specialist duties:

Planning, executing and managing SEO strategy and implementing SEO best practices to ensure websites and brand extensions are optimized for ranking on major search enginesMonitoring search terms, rankings and analytics continuously to gauge the performance of websites and make recommendations for improvementServing as a functional expert for inbound linking strategies and monitoring redirects, click rate, bounce rate and other performance metrics

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Salary for SEO Specialist in Stockton, CA
63360 - 86160
Low
63360
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
73680
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
86160
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 96960 113040 131280 Marketing Analytics Specialist 68160 82080 103680 Digital Strategist 89280 105120 123840 Growth Marketing Manager 87600 104400 127920 Demand Generation Manager 85440 101040 121200 E-Commerce Marketing Manager 86640 100320 121200 Performance Marketing Manager 72000 98880 125760 Digital Marketing Manager 77520 96720 110640 Digital Marketing Specialist 56160 66240 79200 Digital Project Manager 72960 93360 109200 Email Marketing Manager 67440 85440 102480 Email Marketing Specialist 50400 62640 72240 Marketing Automation Specialist 67680 79440 93360 Paid Search Specialist 60480 72000 81600

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.