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Digital Strategist in Stockton, CA

Digital Strategist Job Description

Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies.

Typical digital strategist duties:

Using web-based tools to conduct market researchIdentifying the appropriate digital media channels and strategies to connect and engage with customersAnalyzing data and measuring the effectiveness of campaigns

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Salary for Digital Strategist in Stockton, CA
89280 - 123840
Low
89280
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
105120
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
123840
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 96960 113040 131280 Marketing Analytics Specialist 68160 82080 103680 Growth Marketing Manager 87600 104400 127920 Demand Generation Manager 85440 101040 121200 E-Commerce Marketing Manager 86640 100320 121200 Performance Marketing Manager 72000 98880 125760 Digital Marketing Manager 77520 96720 110640 Digital Marketing Specialist 56160 66240 79200 Digital Project Manager 72960 93360 109200 Email Marketing Manager 67440 85440 102480 Email Marketing Specialist 50400 62640 72240 Marketing Automation Specialist 67680 79440 93360 SEO Specialist 63360 73680 86160 Paid Search Specialist 60480 72000 81600

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.