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Marketing Automation Specialist in Lansing, MI

Marketing Automation Specialist Job Description

Marketing automation specialists work closely with designers, developers and project managers to implement programmatic and operational initiatives through a company’s marketing automation platform. Candidates for this role must have strong knowledge of customer relationship management (CRM) and database management software and best practices. Marketing automation specialists work with marketing automation and email automation tools and should understand social media marketing. Excellent communication, organizational, project management and critical-thinking skills, as well as a strong attention to detail, are required for this position. Working knowledge of HTML and a bachelor’s degree in marketing or computer science are often preferred.

Typical marketing automation specialist duties:

Creating and executing marketing automation campaigns and workflows across platforms, and testing performanceDistributing findings about campaign performance to the marketing team and recommending strategies for improvement Managing lead generation and lead nurturing, creating lead scoring rules to drive conversations, and handling customer segmentation and targeting

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Salary for Marketing Automation Specialist in Lansing, MI
62040 - 85580
Low
62040
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
72820
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
85580
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 88880 103620 120340 Marketing Analytics Specialist 62480 75240 95040 Digital Strategist 81840 96360 113520 Growth Marketing Manager 80300 95700 117260 Demand Generation Manager 78320 92620 111100 E-Commerce Marketing Manager 79420 91960 111100 Performance Marketing Manager 66000 90640 115280 Digital Marketing Manager 71060 88660 101420 Digital Marketing Specialist 51480 60720 72600 Digital Project Manager 66880 85580 100100 Email Marketing Manager 61820 78320 93940 Email Marketing Specialist 46200 57420 66220 SEO Specialist 58080 67540 78980 Paid Search Specialist 55440 66000 74800

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.