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Email Marketing Specialist in Lansing, MI

Email Marketing Specialist Job Description

The email marketing specialist runs email campaigns that inform consumers and business partners of new products and services or company announcements. This role involves managing and segmenting contact lists using marketing automation software and tools such as Eloqua and Marketo for large organizations and HubSpot and Act-On for small businesses. Candidates for this role must have strong project management and copywriting skills, as well as working knowledge of HTML and website content management principles. Experience using web analytics tools, such as Google Analytics, is a plus.

Typical email marketing specialist duties:

Crafting email copy and coordinating effective designsAnalyzing campaign results and developing testing plans to continuously improve email performanceHandling customer feedback

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Salary for Email Marketing Specialist in Lansing, MI
46200 - 66220
Low
46200
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
57420
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
66220
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 88880 103620 120340 Marketing Analytics Specialist 62480 75240 95040 Digital Strategist 81840 96360 113520 Growth Marketing Manager 80300 95700 117260 Demand Generation Manager 78320 92620 111100 E-Commerce Marketing Manager 79420 91960 111100 Performance Marketing Manager 66000 90640 115280 Digital Marketing Manager 71060 88660 101420 Digital Marketing Specialist 51480 60720 72600 Digital Project Manager 66880 85580 100100 Email Marketing Manager 61820 78320 93940 Marketing Automation Specialist 62040 72820 85580 SEO Specialist 58080 67540 78980 Paid Search Specialist 55440 66000 74800

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.