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Digital Marketing Manager in Lansing, MI

Digital Marketing Manager Job Description

The digital marketing manager plays a key role in enhancing a company’s brand awareness within the digital space, as well as driving website traffic, leads and sales. This role involves driving various digital marketing efforts, from search engine optimization (SEO) and search engine marketing (SEM) to email and social media. Strong analytical and collaborative skills and proven experience leading and managing digital campaigns are often required. Employers often seek candidates with relevant business knowledge and an understanding of web analytics.

Typical digital marketing manager duties:

Developing, implementing and managing marketing campaigns that promote a company and its products or services online or via digital channelsWorking closely with marketing team members, supporting teams, and agencies and vendors to execute digital campaignsAnalyzing customer and user data and measuring and reporting on the performance of digital campaigns

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Salary for Digital Marketing Manager in Lansing, MI
71060 - 101420
Low
71060
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
88660
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
101420
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 88880 103620 120340 Marketing Analytics Specialist 62480 75240 95040 Digital Strategist 81840 96360 113520 Growth Marketing Manager 80300 95700 117260 Demand Generation Manager 78320 92620 111100 E-Commerce Marketing Manager 79420 91960 111100 Performance Marketing Manager 66000 90640 115280 Digital Marketing Specialist 51480 60720 72600 Digital Project Manager 66880 85580 100100 Email Marketing Manager 61820 78320 93940 Email Marketing Specialist 46200 57420 66220 Marketing Automation Specialist 62040 72820 85580 SEO Specialist 58080 67540 78980 Paid Search Specialist 55440 66000 74800

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.