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Marketing Automation Specialist in Laguna Niguel, CA

Marketing Automation Specialist Job Description

Marketing automation specialists work closely with designers, developers and project managers to implement programmatic and operational initiatives through a company’s marketing automation platform. Candidates for this role must have strong knowledge of customer relationship management (CRM) and database management software and best practices. Marketing automation specialists work with marketing automation and email automation tools and should understand social media marketing. Excellent communication, organizational, project management and critical-thinking skills, as well as a strong attention to detail, are required for this position. Working knowledge of HTML and a bachelor’s degree in marketing or computer science are often preferred.

Typical marketing automation specialist duties:

Creating and executing marketing automation campaigns and workflows across platforms, and testing performanceDistributing findings about campaign performance to the marketing team and recommending strategies for improvement Managing lead generation and lead nurturing, creating lead scoring rules to drive conversations, and handling customer segmentation and targeting

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Salary for Marketing Automation Specialist in Laguna Niguel, CA
86010 - 118645
Low
86010
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
100955
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
118645
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 123220 143655 166835 Marketing Analytics Specialist 86620 104310 131760 Digital Strategist 113460 133590 157380 Growth Marketing Manager 111325 132675 162565 Demand Generation Manager 108580 128405 154025 E-Commerce Marketing Manager 110105 127490 154025 Performance Marketing Manager 91500 125660 159820 Digital Marketing Manager 98515 122915 140605 Digital Marketing Specialist 71370 84180 100650 Digital Project Manager 92720 118645 138775 Email Marketing Manager 85705 108580 130235 Email Marketing Specialist 64050 79605 91805 SEO Specialist 80520 93635 109495 Paid Search Specialist 76860 91500 103700

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.