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Marketing Analytics Specialist in Laguna Niguel, CA

Marketing Analytics Specialist Job Description

Marketing analytics specialists help organizations make data-driven decisions by analyzing campaign performance, customer behavior and market trends. These professionals play a key role in optimizing marketing strategies, improving ROI and supporting business growth through actionable insights. Marketing analytics specialists work closely with marketing, sales and product teams to ensure data accuracy and strategic alignment.

Typical marketing analytics specialist duties:

Analyze marketing campaign performance across digital, social, email and traditional channels Develop dashboards and reports to track KPIs, conversion rates and customer engagement Interpret data to identify trends, opportunities and areas for improvement Collaborate with marketing teams to design A/B tests and measure campaign effectiveness Segment audiences and build customer profiles to support targeted marketing efforts Monitor website traffic, user behavior and attribution using analytics tools Present insights and recommendations to stakeholders to guide marketing strategy Maintain data integrity and ensure consistency across platforms and reporting systems Stay current on marketing analytics tools, technologies and industry best practices

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Salary for Marketing Analytics Specialist in Laguna Niguel, CA
86620 - 131760
Low
86620
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
104310
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
131760
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 123220 143655 166835 Digital Strategist 113460 133590 157380 Growth Marketing Manager 111325 132675 162565 Demand Generation Manager 108580 128405 154025 E-Commerce Marketing Manager 110105 127490 154025 Performance Marketing Manager 91500 125660 159820 Digital Marketing Manager 98515 122915 140605 Digital Marketing Specialist 71370 84180 100650 Digital Project Manager 92720 118645 138775 Email Marketing Manager 85705 108580 130235 Email Marketing Specialist 64050 79605 91805 Marketing Automation Specialist 86010 100955 118645 SEO Specialist 80520 93635 109495 Paid Search Specialist 76860 91500 103700

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.