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Digital Marketing Specialist in Laguna Niguel, CA

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO) Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Salary for Digital Marketing Specialist in Laguna Niguel, CA
71370 - 100650
Low
71370
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
84180
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
100650
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 123220 143655 166835 Marketing Analytics Specialist 86620 104310 131760 Digital Strategist 113460 133590 157380 Growth Marketing Manager 111325 132675 162565 Demand Generation Manager 108580 128405 154025 E-Commerce Marketing Manager 110105 127490 154025 Performance Marketing Manager 91500 125660 159820 Digital Marketing Manager 98515 122915 140605 Digital Project Manager 92720 118645 138775 Email Marketing Manager 85705 108580 130235 Email Marketing Specialist 64050 79605 91805 Marketing Automation Specialist 86010 100955 118645 SEO Specialist 80520 93635 109495 Paid Search Specialist 76860 91500 103700

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.