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Marketing Automation Specialist in Columbus, OH

Marketing Automation Specialist Job Description

Marketing automation specialists work closely with designers, developers and project managers to implement programmatic and operational initiatives through a company’s marketing automation platform. Candidates for this role must have strong knowledge of customer relationship management (CRM) and database management software and best practices. Marketing automation specialists work with marketing automation and email automation tools and should understand social media marketing. Excellent communication, organizational, project management and critical-thinking skills, as well as a strong attention to detail, are required for this position. Working knowledge of HTML and a bachelor’s degree in marketing or computer science are often preferred.

Typical marketing automation specialist duties:

Creating and executing marketing automation campaigns and workflows across platforms, and testing performanceDistributing findings about campaign performance to the marketing team and recommending strategies for improvement Managing lead generation and lead nurturing, creating lead scoring rules to drive conversations, and handling customer segmentation and targeting

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Salary for Marketing Automation Specialist in Columbus, OH
71910 - 99195
Low
71910
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
84405
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
99195
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 103020 120105 139485 Marketing Analytics Specialist 72420 87210 110160 Digital Strategist 94860 111690 131580 Growth Marketing Manager 93075 110925 135915 Demand Generation Manager 90780 107355 128775 E-Commerce Marketing Manager 92055 106590 128775 Performance Marketing Manager 76500 105060 133620 Digital Marketing Manager 82365 102765 117555 Digital Marketing Specialist 59670 70380 84150 Digital Project Manager 77520 99195 116025 Email Marketing Manager 71655 90780 108885 Email Marketing Specialist 53550 66555 76755 SEO Specialist 67320 78285 91545 Paid Search Specialist 64260 76500 86700

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.