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Marketing Analytics Specialist in Columbus, OH

Marketing Analytics Specialist Job Description

Marketing analytics specialists help organizations make data-driven decisions by analyzing campaign performance, customer behavior and market trends. These professionals play a key role in optimizing marketing strategies, improving ROI and supporting business growth through actionable insights. Marketing analytics specialists work closely with marketing, sales and product teams to ensure data accuracy and strategic alignment.

Typical marketing analytics specialist duties:

Analyze marketing campaign performance across digital, social, email and traditional channels Develop dashboards and reports to track KPIs, conversion rates and customer engagement Interpret data to identify trends, opportunities and areas for improvement Collaborate with marketing teams to design A/B tests and measure campaign effectiveness Segment audiences and build customer profiles to support targeted marketing efforts Monitor website traffic, user behavior and attribution using analytics tools Present insights and recommendations to stakeholders to guide marketing strategy Maintain data integrity and ensure consistency across platforms and reporting systems Stay current on marketing analytics tools, technologies and industry best practices

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Salary for Marketing Analytics Specialist in Columbus, OH
72420 - 110160
Low
72420
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
87210
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
110160
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 103020 120105 139485 Digital Strategist 94860 111690 131580 Growth Marketing Manager 93075 110925 135915 Demand Generation Manager 90780 107355 128775 E-Commerce Marketing Manager 92055 106590 128775 Performance Marketing Manager 76500 105060 133620 Digital Marketing Manager 82365 102765 117555 Digital Marketing Specialist 59670 70380 84150 Digital Project Manager 77520 99195 116025 Email Marketing Manager 71655 90780 108885 Email Marketing Specialist 53550 66555 76755 Marketing Automation Specialist 71910 84405 99195 SEO Specialist 67320 78285 91545 Paid Search Specialist 64260 76500 86700

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.