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Marketing Analytics Specialist in Raleigh, NC

Marketing Analytics Specialist Job Description

Marketing analytics specialists help organizations make data-driven decisions by analyzing campaign performance, customer behavior and market trends. These professionals play a key role in optimizing marketing strategies, improving ROI and supporting business growth through actionable insights. Marketing analytics specialists work closely with marketing, sales and product teams to ensure data accuracy and strategic alignment.

Typical marketing analytics specialist duties:

Analyze marketing campaign performance across digital, social, email and traditional channels Develop dashboards and reports to track KPIs, conversion rates and customer engagement Interpret data to identify trends, opportunities and areas for improvement Collaborate with marketing teams to design A/B tests and measure campaign effectiveness Segment audiences and build customer profiles to support targeted marketing efforts Monitor website traffic, user behavior and attribution using analytics tools Present insights and recommendations to stakeholders to guide marketing strategy Maintain data integrity and ensure consistency across platforms and reporting systems Stay current on marketing analytics tools, technologies and industry best practices

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Salary for Marketing Analytics Specialist in Raleigh, NC
75970 - 115560
Low
75970
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
91485
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
115560
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 108070 125993 146323 Digital Strategist 99510 117165 138030 Growth Marketing Manager 97638 116363 142578 Demand Generation Manager 95230 112618 135088 E-Commerce Marketing Manager 96568 111815 135088 Performance Marketing Manager 80250 110210 140170 Digital Marketing Manager 86403 107803 123318 Digital Marketing Specialist 62595 73830 88275 Digital Project Manager 81320 104058 121713 Email Marketing Manager 75168 95230 114223 Email Marketing Specialist 56175 69818 80518 Marketing Automation Specialist 75435 88543 104058 SEO Specialist 70620 82123 96033 Paid Search Specialist 67410 80250 90950

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.