Digital Marketing Specialist in Raleigh, NC

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO) Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Salary for Digital Marketing Specialist in Raleigh, NC
58736 - 83318
25th percentile
58736
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
70121
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
83318
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 91598 107899 127046 Digital Marketing Manager 82283 102724 117473 Digital Project Manager 75814 97031 114626 Email Marketing Manager 70898 89786 106864 Email Marketing Specialist 53044 65723 75814 Marketing Automation Specialist 71933 83059 97808 SEO Specialist 68051 79178 92891 Paid Search Specialist 63911 76073 86164 Social Media Manager 64688 80730 98843 Social Media Specialist 52785 63135 75038 Digital Community Manager 54596 67534 77884
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