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Paid Search Specialist in Raleigh, NC

Paid Search Specialist job description

The paid search specialist develops search engine marketing (SEM) strategies and creates and implements pay-per-click (PPC) ad campaigns. This role demands strong research and analytical skills as well as creativity, IT expertise, versatility and adaptability. Paid search specialists must stay attuned to the latest search engine optimization (SEO) trends and strategies and be dedicated to keyword research. Understanding how to implement and manage organic search campaigns, in addition to paid search campaigns, is valued. Basic knowledge of HTML, CSS and JavaScript is typically required for the paid search specialist role, as is the ability to work with leading SEM software and tools for optimizing and managing paid search ads. Some employers may prefer to hire candidates who have a bachelor’s degree in marketing or a related field.

Typical paid search specialist duties:

Conducting regular keyword research and maintaining a database of keywords to use in SEM/PPC campaigns, which drive web traffic through paid advertisingDeveloping landing pages that engage and retain visitors by working closely with designers, writers and other marketing team members to ensure that all content aligns with SEO strategy and best practicesAnalyzing campaign performance, monitoring competitors’ strategies and adjusting campaigns accordingly to achieve a maximum return on investment

Looking for a SEM/PPC specialist or a SEM/PPC specialist job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a specialist.Search paid search specialist openings and apply now or submit your resume to be considered for opportunities that match your experience.
AI marketing tools
Answer engine optimization (AEO) and SEO
Budgeting
Digital marketing strategies
Display media
Marketing analytics
Paid media
Performance optimization
PPC campaigns
Search engine marketing
Web traffic analytics

Salary for Paid Search Specialist in Raleigh, NC

70200 - 94500

Low
70200
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
83160
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
94500
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.

Projected salaries for related positions

 Job title Low Mid High Marketing Analytics Manager 115830 130410 152280 Marketing Analytics Specialist 78840 95580 119610 Digital Strategist 103140 121500 143100 Growth Marketing Manager 101250 119880 149040 Demand Generation Manager 98820 116640 140130 E-Commerce Marketing Manager 99360 115560 139590 Performance Marketing Manager 83160 113670 144990 Digital Marketing Manager 89370 112050 127440 Digital Marketing Specialist 64800 76140 91260 Digital Project Manager 84240 108000 125820 Email Marketing Manager 78840 98820 119880 Email Marketing Specialist 58050 72360 83430 Marketing Automation Specialist 79110 92880 111240 SEO Specialist 73170 84780 98280

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2027 Salary Guide Explore the latest data for roles in 7 professional fields and know what you should pay or earn in local and national markets.
Demand for Skilled Talent Check out our Demand for Skilled Talent report to learn about employers’ hiring plans and needs.
Labor market overview Stay on top of U.S. Bureau of Labor Statistics and job posting data to learn about today’s hiring market.
Pay and Compensation Highlights Dive deeper into salary and total compensation trends across a range of professional roles and industries.
What's inside the Salary Guide Learn how our salary benchmarks reflect accurate marketplace data through a rigorous, multistep verification process.
The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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