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Marketing Analytics Manager in Houston, TX

Marketing Analytics Manager Job Description

The marketing analytics manager uses data from marketing automation, customer relationship management (CRM) software and other business intelligence tools to provide insights on marketing campaign performance and return on investment. Marketing analytics managers should be comfortable with the processes behind data mining, modeling and management, and strategic planning. Advanced Excel skills, basic knowledge of SQL and experience with data visualization tools like Domo and Tableau are often valued. Employers look for candidates with degrees in computer science or data engineering, or digital marketing or communications, depending on how technical the role is designed to be.

Typical marketing analytics manager duties:

Working with key partners in other departments such as IT, operations, sales and marketing, to help companies improve processes and meet businessOverseeing market research studies to understand customer behaviorCreating and using operational reporting dashboards to provide data-driven insights to various stakeholders

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Salary for Marketing Analytics Manager in Houston, TX
112110 - 151793
Low
112110
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
130703
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
151793
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Specialist 78810 94905 119880 Digital Strategist 103230 121545 143190 Growth Marketing Manager 101288 120713 147908 Demand Generation Manager 98790 116828 140138 E-Commerce Marketing Manager 100178 115995 140138 Performance Marketing Manager 83250 114330 145410 Digital Marketing Manager 89633 111833 127928 Digital Marketing Specialist 64935 76590 91575 Digital Project Manager 84360 107948 126263 Email Marketing Manager 77978 98790 118493 Email Marketing Specialist 58275 72428 83528 Marketing Automation Specialist 78255 91853 107948 SEO Specialist 73260 85193 99623 Paid Search Specialist 69930 83250 94350

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.