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Digital Marketing Manager in Houston, TX

Digital Marketing Manager Job Description

The digital marketing manager plays a key role in enhancing a company’s brand awareness within the digital space, as well as driving website traffic, leads and sales. This role involves driving various digital marketing efforts, from search engine optimization (SEO) and search engine marketing (SEM) to email and social media. Strong analytical and collaborative skills and proven experience leading and managing digital campaigns are often required. Employers often seek candidates with relevant business knowledge and an understanding of web analytics.

Typical digital marketing manager duties:

Developing, implementing and managing marketing campaigns that promote a company and its products or services online or via digital channelsWorking closely with marketing team members, supporting teams, and agencies and vendors to execute digital campaignsAnalyzing customer and user data and measuring and reporting on the performance of digital campaigns

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Salary for Digital Marketing Manager in Houston, TX
89633 - 127928
Low
89633
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
111833
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
127928
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 112110 130703 151793 Marketing Analytics Specialist 78810 94905 119880 Digital Strategist 103230 121545 143190 Growth Marketing Manager 101288 120713 147908 Demand Generation Manager 98790 116828 140138 E-Commerce Marketing Manager 100178 115995 140138 Performance Marketing Manager 83250 114330 145410 Digital Marketing Specialist 64935 76590 91575 Digital Project Manager 84360 107948 126263 Email Marketing Manager 77978 98790 118493 Email Marketing Specialist 58275 72428 83528 Marketing Automation Specialist 78255 91853 107948 SEO Specialist 73260 85193 99623 Paid Search Specialist 69930 83250 94350

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.