A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds. Overseeing a company’s digital strategy (or specializing in one area, such as SEO) Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance Search for Digital Marketing Specialist jobs in Houston, TX or request talent now and our expert recruiters will be with you shortly.Robert Half can help you with your digital marketing specialist staffing needs in Houston.
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Salary for Digital Marketing Specialist in Houston, TX
$61,325 - $87,175
25th percentile
$61,325
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
$73,425
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
$87,175
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist $91,025 $108,625 $129,525 Digital Marketing Manager $86,625 $108,350 $123,750 Digital Project Manager $79,475 $101,475 $119,900 Web/Mobile Analytics Specialist $78,375 $93,775 $119,075 Email Marketing Manager $73,700 $89,925 $111,100 Email Marketing Specialist $56,100 $68,200 $80,300 SEO Specialist $62,975 $82,775 $97,350 Paid Search Specialist $59,400 $73,700 $90,200 Marketing Automation Specialist $67,375 $82,225 $103,400 Social Media Manager $66,825 $83,325 $102,300 Social Media Specialist $55,275 $66,000 $78,650 Digital Community Manager $57,200 $70,675 $81,400
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