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Digital Strategist in Houston, TX

Digital Strategist job description

Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies.

Typical digital strategist duties:

Using web-based tools to conduct market researchIdentifying the appropriate digital media channels and strategies to connect and engage with customersAnalyzing data and measuring the effectiveness of campaigns

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A/B testing
AI marketing tools
Answer engine optimization (AEO) and SEO
Business planning and forecasting
Competitive analysis
Customer experience management
Digital advertising
Integrated campaigns
Market research
Marketing analytics
Social analytics
Storytelling
Salary for Digital Strategist in Houston, TX

106005 - 147075

Low
106005
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
124875
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
147075
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 119048 134033 156510 Marketing Analytics Specialist 81030 98235 122933 Growth Marketing Manager 104063 123210 153180 Demand Generation Manager 101565 119880 144023 E-Commerce Marketing Manager 102120 118770 143468 Performance Marketing Manager 85470 116828 149018 Digital Marketing Manager 91853 115163 130980 Digital Marketing Specialist 66600 78255 93795 Digital Project Manager 86580 111000 129315 Email Marketing Manager 81030 101565 123210 Email Marketing Specialist 59663 74370 85748 Marketing Automation Specialist 81308 95460 114330 SEO Specialist 75203 87135 101010 Paid Search Specialist 72150 85470 97125

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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