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Digital Strategist in Houston, TX

Digital Strategist Job Description

Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies.

Typical digital strategist duties:

Using web-based tools to conduct market researchIdentifying the appropriate digital media channels and strategies to connect and engage with customersAnalyzing data and measuring the effectiveness of campaigns

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Salary for Digital Strategist in Houston, TX
103230 - 143190
Low
103230
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
121545
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
143190
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 112110 130703 151793 Marketing Analytics Specialist 78810 94905 119880 Growth Marketing Manager 101288 120713 147908 Demand Generation Manager 98790 116828 140138 E-Commerce Marketing Manager 100178 115995 140138 Performance Marketing Manager 83250 114330 145410 Digital Marketing Manager 89633 111833 127928 Digital Marketing Specialist 64935 76590 91575 Digital Project Manager 84360 107948 126263 Email Marketing Manager 77978 98790 118493 Email Marketing Specialist 58275 72428 83528 Marketing Automation Specialist 78255 91853 107948 SEO Specialist 73260 85193 99623 Paid Search Specialist 69930 83250 94350

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.