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Email Marketing Specialist in Houston, TX

Email Marketing Specialist Job Description

The email marketing specialist runs email campaigns that inform consumers and business partners of new products and services or company announcements. This role involves managing and segmenting contact lists using marketing automation software and tools such as Eloqua and Marketo for large organizations and HubSpot and Act-On for small businesses. Candidates for this role must have strong project management and copywriting skills, as well as working knowledge of HTML and website content management principles. Experience using web analytics tools, such as Google Analytics, is a plus.

Typical email marketing specialist duties:

Crafting email copy and coordinating effective designsAnalyzing campaign results and developing testing plans to continuously improve email performanceHandling customer feedback

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Salary for Email Marketing Specialist in Houston, TX
58275 - 83528
Low
58275
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
72428
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
83528
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 112110 130703 151793 Marketing Analytics Specialist 78810 94905 119880 Digital Strategist 103230 121545 143190 Growth Marketing Manager 101288 120713 147908 Demand Generation Manager 98790 116828 140138 E-Commerce Marketing Manager 100178 115995 140138 Performance Marketing Manager 83250 114330 145410 Digital Marketing Manager 89633 111833 127928 Digital Marketing Specialist 64935 76590 91575 Digital Project Manager 84360 107948 126263 Email Marketing Manager 77978 98790 118493 Marketing Automation Specialist 78255 91853 107948 SEO Specialist 73260 85193 99623 Paid Search Specialist 69930 83250 94350

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.