The email marketing specialist runs email campaigns that inform consumers and business partners of new products and services or company announcements. This role involves managing and segmenting contact lists using marketing automation software and tools such as Eloqua and Marketo for large organizations and HubSpot and Act-On for small businesses. Candidates for this role must have strong project management and copywriting skills, as well as working knowledge of HTML and website content management principles. Experience using web analytics tools, such as Google Analytics, is a plus. Crafting email copy and coordinating effective designsAnalyzing campaign results and developing testing plans to continuously improve email performanceHandling customer feedback Submit your resume or request talent now and our expert recruiters will be with you shortly.Robert Half can help you with your email marketing specialist staffing needs.
AB Testing
Best Practices
Brand Awareness
CRM
Campaign Planning
Database
Deployments
Design
EO/IR systems
Email Campaigns
Salary for Email Marketing Specialist in Houston, TX
$56,100 - $80,300
25th percentile
$56,100
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
$68,200
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
$80,300
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
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