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Marketing Analytics Manager in Chicago, IL

Marketing Analytics Manager job description

The marketing analytics manager uses data from marketing automation, customer relationship management (CRM) software and other business intelligence tools to provide insights on marketing campaign performance and return on investment. Marketing analytics managers should be comfortable with the processes behind data mining, modeling and management, and strategic planning. Advanced Excel skills, basic knowledge of SQL and experience with data visualization tools like Domo and Tableau are often valued. Employers look for candidates with degrees in computer science or data engineering, or digital marketing or communications, depending on how technical the role is designed to be.

Typical marketing analytics manager duties:

Working with key partners in other departments such as IT, operations, sales and marketing, to help companies improve processes and meet businessOverseeing market research studies to understand customer behaviorCreating and using operational reporting dashboards to provide data-driven insights to various stakeholders

Looking for a marketing analytics manager or a marketing analytics manager job?

Request candidates now and a specialized recruiter will typically contact you within one business day to discuss your staffing needs and help you hire a marketing analytics manager.Search marketing analytics manager openings and apply now or submit your resume to be considered for opportunities that match your experience.
A/B testing
AI marketing tools
APIs
Audience segmentation
Conversion rate optimization
Dashboard development
Data integrity
Data visualizations
Data-driven insights
Marketing analytics
SQL
Salary for Marketing Analytics Manager in Chicago, IL

134063 - 176250

Low
134063
The candidate is new to the role or has limited experience and is still developing core skills.
Mid
150938
The candidate has moderate experience in the role or one similar, meets most requirements and may hold transferable skills or relevant certifications.
High
176250
The candidate has extensive experience in the role, demonstrates advanced skills and often brings specialized certifications or industry experience.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Specialist 91250 110625 138438 Digital Strategist 119375 140625 165625 Growth Marketing Manager 117188 138750 172500 Demand Generation Manager 114375 135000 162188 E-Commerce Marketing Manager 115000 133750 161563 Performance Marketing Manager 96250 131563 167813 Digital Marketing Manager 103438 129688 147500 Digital Marketing Specialist 75000 88125 105625 Digital Project Manager 97500 125000 145625 Email Marketing Manager 91250 114375 138750 Email Marketing Specialist 67188 83750 96563 Marketing Automation Specialist 91563 107500 128750 SEO Specialist 84688 98125 113750 Paid Search Specialist 81250 96250 109375

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The salary benchmarks in the Salary Guide From Robert Half are the result of a rigorous, multistep process designed to reflect projected market trends for 2027. They are based on actual compensation for professionals Robert Half has placed nationwide, along with third-party job posting data from Textkernel that we use for independent validation. Learn more about our methodology.
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